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Get Ahead Of Your Competitors: Google Business Profile Optimization

Google Business Profiles are an important part of your online presence. This article will show you how to use them to your advantage and get ahead of the competition.

Google business profile optimization

Google Business Profile is a free tool for businesses that lets consumers find businesses when they search them on Google. It can be easy to set up, you just need to fill out the information about your business and upload a photo. Once you do that, Google will verify your business location on their map. Verification can take a few days when setting it up for the first time. Then I step in to optimize your profile to its full potential.

If you are not satisfied with your listing, do not opt to delete and start over. The verification process takes longer and longer each time. A recent client of mine did this and it took over 3 months to get their business reverified. And it is not an easy process.

You can have your own unique listing in the Google Maps for Businesses directory, so customers can find you when they search on services like “dry cleaners near me” or “plumbers in [your area].

What does a Google Business Profile do?

A Google Business Profile is a free business listing that you can use to connect with customers, get found by consumers searching for your business, and attract new customers. It’s a great way to manage your business information online and it also helps Google tell other places that you are on the web, like your website or social media pages.

  • Connect with customers: Customers are more likely to engage with your business when they're able to find you online. With a Google My Business listing, you can create an accurate profile that includes all the information potential customers need—whether it be directions, product or service offerings, hours of operation and more.

  • Get found: Our listings appear at the top of search results on mobile devices (like smartphones) so users know exactly where to go when they need what you offer at the moment. This is important because these days you have less then 2 seconds to grab a consumers attention. It is the age of convince after all.

  • Get reviews: Reviews help consumers make decisions about where they want to spend their money. If a business has multiple 5 star review, the consumer is more likely to choose that business than one with several 1 or 2 star reviews. And if you don't think reviews determine whether people will spend money at your business, you are very wrong.

  • Attract new traffic: We've seen businesses receive an average increase in web traffic up to 35% after claiming their free profile on Google My Businesses (that's worth hundreds of dollars per month).

Why should I optimize my Google Business Profile?

  • Increases your business's visibility on Google, Google Maps and Google Search.

  • Optimizing your Google Business Profile increases your local SEO (search engine optimization.)

  • Get more leads and calls to your business.

  • Lets consumers know that you business is an available option and gives you a chance to show them why to choose you over the competition with Google Post; which also increases your SEO. It's like social media post but for Google.

How I'll Optimize your Google Business Profile

  • Write a compelling description of your business.

  • Add photos of your business.

  • Add links to your website, social media accounts, and any other online presence you want people to find when they search for “[name of business]” on Google.

  • Include the hours that the business is open during weekdays and weekends — along with any holidays when it might be closed (if applicable).

  • Include an address or map location where people can visit the physical location if they want to see what it looks like in person.

  • Design graphics and copy specifically promoting your services and offers.

Optimizing your Google Business Profile is a great way to get ahead of the competition.

Optimizing your Google Business Profile is a great way to get ahead of the competition.

Google Business Profile Optimization is an easy-to-use solution that gives you all the information you need about your business, including details about its address, phone number, hours of operation and more. It also provides a link to your website or social media pages on Google Maps so users can easily find out more about what you offer.

Your business is already favorable especially if your competition doesn't use Google Business Profile. It means you're there providing answers and your services on a silver platter.

The simple answer is yes.

So, should you optimize your Google Business Profile? Simply: yes. It’s important to remember that 2022 is all about convenience; the easier and faster consumers can find you, the more likely your business will be their first option.

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